Product & Design Executive with 10+ years building and scaling digital products across fintech, mobility and AI — from zero-to-one concepts to products used by hundreds of thousands of people.
Not a gallery of screens. These are examples of how I identify the real problem, make hard product decisions, align teams and drive outcomes.
Built a value-gated referral loop to prove real market demand to investors. Rewards only unlocked after both users created meaningful value: deposit, 3 transactions and virtual-card creation.
Built the full product end to end — front end, backend and admin dashboard — then ran a 6-week academy pilot in Kenya that showed meaningful athletic and training-literacy improvement. Now in Android closed testing.
Led a four-person design team across three products, aligned stakeholders and used a simplified RICE model to protect a 2–3 month MVP timeline.
Turned financial literacy into engagement: trivia taught users how banking differs from M-PESA, while in-app actions earned points that could be redeemed for airtime and discounts — creating a closed value loop.
An independent Kampala service-design study became part of my application. I landed the Head of Product & Design role, then worked on the worker marketplace experience.
Mapped the realities of community fundraising — trust, WhatsApp overload, M‑Pesa, feature phones and verification — into an inclusive product concept with channel, KPI and monetisation thinking.
Independent work matters when it reveals how someone thinks before a team, roadmap or polished brief exists.
Interviewed travellers across Spain, Uganda and India, mapped the airport journey and designed around uncertainty: scheduled rides, destination-airport pre-booking and offline pickup guidance.
Used interviews, surveys, journey mapping, value proposition design and rapid prototyping to rethink how people find trusted cleaners in Kampala. The work helped me land a Head of Product & Design role.
Audited the goal-creation experience and proposed changes to information architecture, copy, onboarding, forms and saving-method discovery.
Operating models, prioritisation, product reviews, Design × Engineering × Sales × CX rituals, squad ownership and metrics tied to business outcomes.
My range is unusual because I can operate at three levels at once: understand the customer, shape the product system and connect it back to business value.
Growth, activation, transaction depth, retention, monetisation, capacity and investor expectations are part of the same product conversation.
My design background means I can go from executive strategy to user flows, copy, interaction design and research without losing the thread.
I have led multidisciplinary teams, operated without PMs, created operating models and — with BallBrain — built the product stack and admin tooling end to end.
Building in Africa taught me to design around real infrastructure, behaviour, trust, payments and access constraints instead of importing assumptions from Europe or the US.
Features are outputs. I want the team to understand the customer behaviour and business metric we are trying to change.
Capacity is always finite. I use prioritisation frameworks, evidence and explicit constraints so teams know why we are saying “not now”.
Clear strategy, ownership and success measures create better execution than centralising every decision with the CPO.
Good design reduces friction, creates trust and improves conversion, retention and operational efficiency. It belongs in strategy conversations.
I am comfortable moving from messy zero-to-one problems to structured operating cadence without pretending uncertainty has disappeared.
My career started in design and evolved into product strategy, team leadership, growth, fintech and founder-level execution. That craft foundation still shapes how I make product decisions.
I’m interested in senior product leadership roles — Head of Product, Director of Product, VP Product or CPO — in ambitious companies that value strong product thinking, design quality and execution. Remote-first, globally flexible.